Cooperative Marketing for Recreation Opportunities on the NWRS-15.654 National Wildlife Refuge System Enhancements -
Agency: Fish and Wildlife Service
- 15.654 -- National Wildlife Refuge System Enhancements
Archived opportunityLast Updated: May 13, 2026
View version history on Grants.gov
Description
The U.S. Fish and Wildlife Services (Service) National Wildlife Refuge System (NWRS) is accepting proposals from organizations with an interest and capacity to work cooperatively with the USFWS, our Friends Groups and a pre-determined advertising partner to deploy a `high-profile, high-impact" integrated marketing campaign. The goal of the campaign aims to increase broad awareness of the recreational benefits of the NWRS public lands and waters, recruit new users to nearby outdoor recreation, work to ensure welcoming and inviting visitor experiences, and attract new industry and community partnerships. One agreement will be awarded through this announcement. This opportunity is open to non-profit, state, county, city or township.
Eligibility
Eligible applicants
Government
- County governments
- City or township governments
- State governments
Nonprofit
- Nonprofits non-higher education with 501(c)(3)
- Nonprofits non-higher education without 501(c)(3)
Additional information
Grantor contact information
Description
Cara_Collins@fws.gov
Documents
| File name | Description | Last updated |
|---|---|---|
| NOFO_NWRS_PublicAwareness_Campaign.pdf | NOFO | Jan 28, 2020 01:59 PM UTC |
Link to additional information
Archived: May 1, 2020
Award
$250,000
Program Funding
1
Expected awards
$250,000
Award Minimum
$250,000
Award Maximum
Funding opportunity number:
F20AS00049
Cost sharing or matching requirement:
Funding instrument type:
Cooperative agreement
Opportunity Category:
Discretionary
Opportunity Category Explanation:
Category of Funding Activity:
Other
Category Explanation:
Service provides a pre-determined marketing campaign ideas and assets; work cooperatively with the identified partner organization to develop and deploy integrated marketing campaign; facilitates collaboration with existing Friends groups; and provide feedback to the partner organization on representing the Service and NWRS in the deployment of the campaign.
History
Version:
8
Posted date:
January 28, 2020
Archive date:
May 1, 2020
