Additionally, the award recipient will develop and implement dynamic public programming that promotes mutual understanding between the United States and Uganda, including educational workshops, cultural events, English language programs, speaker series, and digital engagement initiatives. Programs must be interactive, accessible, and tailored to local audiences, including students, educators, entrepreneurs, and civil society leaders—while aligning with Embassy priorities and supporting key themes such as democratic governance, economic prosperity, educational opportunity, and people-to-people ties.

The U.S. Embassy will retain responsibility for the American Center’s strategic direction, including setting goals and priorities, approving programming, and providing policy guidance. The implementer will work closely with Embassy staff to align activities with U.S. foreign policy objectives, comply with U.S. government regulations, and report on outcomes.

The award period is 12 months and may be renewed on a non-competitive basis subject to availability of funds, satisfactory performance, and a determination that continued funding serves the best interest of the U.S. Department of State.