Farmers Market Promotion Program Fiscal Year 2024

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:  

• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales; 
• Encouraging the development of value-added agricultural products; 
• Developing marketing strategies for producers of local food and value-added products;  
• Facilitating regional food chain coordination development; 
• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; 
• Responding to changing technology needs in direct producer-to-consumer marketing; and 
• Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment. 

Miscellaneous

• Other