Farmers Market Promotion Program

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on: •Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;•Encouraging the development of value-added agricultural products;•Developing marketing strategies for producers of local food and value-added products; •Facilitating regional food chain coordination and mid-tier value chain development;•Promoting new business opportunities and marketing strategies to reduce on-farm food waste; •Responding to changing technology needs in direct producer-to-consumer marketing; and•Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.

Miscellaneous

• Other

Education

• Private institutions of higher education
• Public and state institutions of higher education
• Independent school districts

Government

• Special district governments
• State governments
• Federally recognized Native American tribal governments
• County governments
• Public and Indian housing authorities
• City or township governments

Business

• For-profit organizations other than small businesses
• Small businesses

Nonprofit

• Nonprofits non-higher education without 501(c)(3)
• Nonprofits non-higher education with 501(c)(3)