Farmers Market Promotion Program
Agency: Agricultural Marketing Service
Assistance Listings
- 10.175 -- Farmers Market and Local Food Promotion Program
Archived opportunityLast Updated: May 13, 2026
View version history on Grants.gov
Description
FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to- retail, direct producer-to-restaurant and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;• Encouraging the development of value-added agricultural products;•...
Developing marketing strategies for producers of local food and value-added products;• Facilitating regional food chain coordination and mid-tier value chain development;• Promoting new business opportunities and marketing strategies to reduce on-farm food waste; • Responding to changing technology needs in direct producer-to-consumer marketing; and• Covering expenses related to costs incurred in obtaining food safety certification andimprovements to food safety practices and equipment.Projects that aim to address COVID-19 impacts through these activities are welcome.
Eligibility
Eligible applicants
Miscellaneous
- Other
Additional information
See section 3.2 of the Request for Applications (RFA) and see section 3.3 of the RFA.All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.
Grantor contact information
Description
AMS provides resources and information on its website (https://www.ams.usda.gov/fmpp) that may be helpful to applicants, including webinars information, Frequently Asked Questions (https://www.ams.usda.gov/sites/default/files/media/FY2021FMLFPPFAQ), descriptions of funded projects, FMLFPP Project Narrative Guide and required application forms. AMS staff is available to provide timely technical assistance.
USDAFMPPQuestions@usda.gov
Documents
| File name | Description | Last updated |
|---|---|---|
| 2021_FMPP_RFA_COMPLIANT.pdf | FY2021 FMPP RFA | May 5, 2021 07:43 PM UTC |
| FY2021_FMLFPP_Narrative_Form.docx | FY2021 FMLFPP Project Narrative Form | May 5, 2021 07:44 PM UTC |
| FY2021_FMLFPP_Project_Narrative_Guide.pdf | FY2021 FMLFPP Project Narrative Guide | May 5, 2021 07:45 PM UTC |
Link to additional information
Archived: July 21, 2021
Award
$38,450,000
Program Funding
100
Expected awards
$50,000
Award Minimum
$750,000
Award Maximum
Funding opportunity number:
USDA-AMS-TM-FMPP-G-21-0002
Cost sharing or matching requirement:
Yes
Funding instrument type:
Grant
Opportunity Category:
Mandatory
Opportunity Category Explanation:
--
Category of Funding Activity:
Agriculture
Category Explanation:
--
History
Version:
2
Posted date:
May 5, 2021
Archive date:
July 21, 2021
