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2026 America First Trade Promotion Program

Agency: Foreign Agricultural Service

Assistance Listings: 10.618 -- Regional Agricultural Promotion Program

Last Updated: November 20, 2025

Under AFTPP, USDA/FAS enters into agreements with Participants to share the cost of certain marketing and promotion activities to expand exports of U.S. agricultural commodities. Financial assistance under the AFTPP is made available on a competitive basis, and USDA/FAS endeavors to enter into agreements with eligible Participants to cover as broad an array of agricultural commodities as possible. All U.S. agricultural commodities, except tobacco, are eligible for consideration

Eligibility

Eligible applicants

Miscellaneous

  • Other

Additional information

Applicants must be either a nonprofit U.S. agricultural trade organization that promotes the export and sale of one or more United States agricultural commodities, an SRTG, a U.S.agricultural cooperative, or a U.S. state agency.Organizations that have not previously participated in a USDA market development program are encouraged to consider applying to this opportunity, and traditional USDA market development program recipients are encouraged to use this opportunity to propose new and innovative activities in non-traditional markets to generate increased export sales for U.S. farmers, ranchers, and producers. Organizations already operating trade promotion activities with USDA funding in the Target Market for the promoted commodity cannot receive all available points for “Innovation and Originality” in the Review Criteria.All applicants must have an active registration in the U.S. Government System for AwardManagement (www.sam.gov) before the application submission deadline of the announcement.Applicants with inactive, expired, pending, or excluded listings will be deemed ineligible.Exceptions, waivers, or extensions will not be considered. More information about SAM.govregistration can be found in Section 9, Other Information

Grantor contact information

Description

Curt Alt curt.alt@usda.gov 202-690-4784

Email

USDA email

curt.alt@usda.gov

Documents

File nameDescriptionLast updated
2026_AFTPP_NOFO_FINAL.pdf
Full NOFO
Nov 20, 2025 12:45 PM UTC

Link to additional information

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Closing: January 23, 2026

Application process

This site is a work in progress. Go to www.grants.gov to apply, track application status, and subscribe to updates.

Award

$285,000,000

Program Funding

60

Expected awards

$1

Award Minimum

$--

Award Maximum

Funding opportunity number:

USDA-FAS-AFTPP-2026

Cost sharing or matching requirement:

Yes

Funding instrument type:

Grant

Opportunity Category:

Discretionary

Opportunity Category Explanation:

--

Category of Funding Activity:

Agriculture

Category Explanation:

--

History

Version:

2

Posted date:

November 20, 2025

Archive date:

February 22, 2026

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