for individuals in all protected class groups.Eligible activities vary between the National Media Campaign and General Components:a. National Media Campaign Component – Eligible Activities NMC grantees will take part in a national coordinated effort to develop and disseminate creative and innovative fair housing education and outreach materials and media products, including implementing national fair housing month-related activities.You must develop and implement a National Media Campaign that provides information about: Rights and obligations under the Fair Housing Act; and how to file a housing discrimination complaint through HUD.Improving access to fair and accessible housing opportunities, especially in low-income communities. Gaps in existing fair housing materials; Forms of discrimination that can occur in real estate related transactions and barriers that may arise when persons in groups protected under the Fair Housing Act seek to expand their housing choice. Content developed and distributed under the NMC must include, but is not limited to: television and/or digital video distribution, radio and/or digital audio distribution, print ads, which might include posters, pamphlets and brochures,social media and digital advertising campaigns, and marketing materials. All materials created must demonstrate a connection to furthering the non-discrimination provisions of the Fair Housing Act.All your content must be localizable for use by other FHIP organizations engaging in local fair housing education and outreach campaigns. b. General Component – Eligible Activities EOI General Component (EOI-G) grantees will carry out regional, local, and/or community-based education and outreach activities designed to prevent or eliminate discriminatory housing practices. Eligible activities are those that inform people of their rights and responsibilities under the Fair Housing Act, which may include, but are not limited to: developing and distributing fair housing materials (i.e., brochures, webinars, and social media advertising); conducting educational symposia or other training; and providing fair housing information and outreach through printed and electronic media to provide meaningful program access and effective communication to all individuals in protected class groups applicable to communities in the proposed project area (i.e., Public Service Announcements for radio, television, and newspaper advertisements).